My Work
Having worked in the tech startup space for more than 12 years, I am combining a founder mentality with a structured approach to digital strategy consulting and venture building today.
Selected Consulting Clients
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Ergo
ERGO Group is a leading German and European insurance company and digital pioneer in their space. Working with the digital innovation unit and digital hub, I supported ERGO with the product growth strategy and implementation of a digital marketing plan for one of their InsurTech ventures.
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ista
ista a leading provider for data-based products and services to make individual energy consumption transparent to residents, while solving the challenge of sub-metering and heatcost billing for landlords. In several projects together with the C-level management, I supported ista in the development of their digital venture portfolio strategy.
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mobile.de
mobile.de is Germany’s leading vehicle marketplace, enabling private customers and professional vehical dealers to buy and sell used and new cars. I supported mobile.de while setting up a new, cross-functional growth team by advising on best practices and implementing a dedicated growth framework covering marketing and product initiatives.
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Exxeta
Exxeta is a technology-focussed consultancy with a strong footprint in digital transformation. With more than 800 employees and their background in software development, data and innovation management, Exxeta is supporting corporates on the path to their digital future. I worked with the Exxeta Berlin team on several internal and external projects, advising them with a focus on venture building and growth strategy.
Past Companies
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Localytics
Localytics is a Boston-based SaaS company (now acquired by Upland), developing a mobile engagement platform helping their customers to achieve sustainable revenue and user growth for their mobile app products. As Director Customer Success I worked with key customers in Europe, supporting Localytics’s revenue goals for both new and existing customers.
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Onefootball
With over 85 million active users, Onefootball is the largest digital media platform for football fans, providing personalized mobile experiences on all major platforms. As Head of User Growth I was responsible for new user acquisition and user engagement, overseeing a wide range of marketing channels and product growth initiatives.
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Delivery Hero
Started as an online food-ordering service, Delivery Hero is the World’s leading local delivery platform today. Operating in over 50 markets, Delivery Hero has built a global ecosyetem of riders, restaurants, shops and other partners. As Head of SEO & Mobile Marketing, I have been part of Delivery Hero’s early days, experiencing growth from around 10 to 500 people within 2 years.
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Berlin Brands Group
Having started as a powerseller on marketplaces like Amazon and eBay, BBG is an international e-commerce company focussing on direct-to-consumer brands today. As the Assistant to the Management, I was focussing on operations, logistics and customer service in the first phase of BBG’s success, covering a wide range of operational ecommerce topics.
Ventures
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Tapglue
Tapglue was a B2B SaaS company that enabled its customers to simply implement scalable social features into their mobile consumer apps. Leveraging APIs, SDKs and UI components, Tapglue offered a true plug & play social layer for apps. Together with my co-founder Onur, I started and ran Tapglue from idea to the acquisition through Boston-based Localytics.
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DeinTeam
Funded by several professional football players, DeinTeam offered a leading team management app for amateur sports teams, streamlining all organisational aspects as well as the in-team communication. As an interims managing director I supported DeinTeam in updating their complete company and product strategy, before eventually getting acquired through the German Football Association (DFB).
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20Moments
20Moments is the simplest way to order a beautiful photo book from pictures of your camera roll - delivered within days. Started as a fun side project, me and my co-creator Ole bootstrapped 20Moments to a lean, profitable mobile product with high customer satisfaction and retention rates.
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DropBy
DropBy was a mobile loyalty program, enabling retailers to drive foot traffic into their stores and brands to engage consumers with their products in a performance-driven way. As the CPO I was responsible to design and build the mobile-first product experience, managing a strong team of designers and software developers.